Karl Lagerfeld took over Chanel’s house in 1983, a decade after the death of Coco Chanel. Since then, he has kept her alive.
Her fierce grace and strong character are still the biggest assets of the brand and made her appearance at the latest fashion week in Paris.
While Korean pop star G long was in the front row, the 16-year-old second-generation supermodel Kaia Gerber was on the catwalk, but the actress ‘star was the woman who opened her first women’s boutique in Paris in 1910.
The grand palace set up a replica of the Eiffel Tower and a recent space rocket from chanel, but this time it turned into provence’s verdon canyon.
Six 10-meter high waterfalls, stacked on top of a wooden walkway in 2,600 seats. The water theme is a link to lagerfeld’s beloved smart fashion show – giant raindrop shaped glass earrings; Double color rain shoes, scallop edge – but the basic outline of many of the looks of this series is her neat skirt, low heel height, suitable tweed ball jacket and the founder of the straight edge cap.
But coco chanel was like this last year, because 2017 is all about gabriel Bonheur chanel. Gabrielle is the brand’s first major fragrance to be released in 15 years, bearing the real name of the woman who became Coco. The name Gabrielle is also given the handbag of the season, which is very important.
Lagerfeld and fashion President Bruno Pavlovsky have built a semi-visual global language for Chanel. The word Gabrielle now joins Coco and Chanel, as well as double C, 5, bottle stopper, flat hat, tweed suit and pearl. This represents a powerful luxury pictograph that can be understood anywhere in the world – a key to an industry that communicates with Chinese and middle eastern consumers.
Gabrielle Chanel represented the young, free-spirited era of designer life. The name guides the rebellious side of chanel, not her old age at compo street apartment.
“Everyone knows Coco Chanel, but before Coco, Gabrielle,” Pavlovsky said in an interview before the show. “We believe that gabriel is a woman with a strong opinion, and it is a good time for us to say that. Gabriel is about freedom, the value of freedom, the value of women without limits.
The idea of coco chanel as a young woman is the reason that a brand must win the survival of millennials. Coco’s real name comes at a time when authenticity is the biggest slogan in fashion.
“It’s not a trend for authenticity,” says Pavlovksy. “Authenticity is what Chanel is all about. It’s about what we do, how we communicate, about our passion for creativity. I believe this brand is doing very well because people can feel the truth. We’re not just a marketing brand. ”
Unlike the Instagram guns that jumped from the front row to the front row, Chanel has her own ambassador, many of whom, like Vanessa Paradis and Inesde la Fressange, have been “friends of the house” for decades. “These people have their own style, strong views, and a real relationship with Mr. Lagerfeld and the studio director of Virginie Viard Lagerfeld.”
Pavlovsky said the value of Paris fashion week was “amazing.” We have 20 minutes to convince – not just in the audience, but everyone on social media. Chanel can take you somewhere else, not how successful we are. The experience of a performance represents that. When your boss is Mr. Lagerfeld, you’re lucky. ”
He revealed that a day before the waterfall was installed, the conversation at lagerfeld’s inner circle was immediately moved to the next season.