Oliver Lapidus tried to save Lanvin with the first Paris show


L anvin is the oldest French fashion house still in operation. It was founded in 1889 by Jeanne Lanvin, a woman who smashed the glass ceiling nearly a century ago. It is also a volatile brand, still retiring from its much-loved headcount Alber Elbaz’s 2015 exit, with its plush shawls and frilly dresses making the brand a toast to the red carpet.
Since Elbaz’s departure, he was talking about the decision of wang sholan, the company’s Taiwanese billionaire owner, who has been hired and left after two collections. According to Reuters, the figures are as frustrating as personnel, with a net loss of 18.3 million euros (16.1 million pounds) in 2016 and a 32 percent drop in sales in the first two months of 2017.
If turning to Lanvin is a big challenge now, it would be an understatement. , so to speak, to pull the Olivier PiDu (Olivier Lapidus) as art director, his fashion experience relatively non-traditional – his resume includes operating their own “electronic fashion” brand and hotel interior design, this is not fair. And the performance in Balmain Homme, and on Wednesday, after a month of preparation in Paris, showcased his first series.


Lanvin’s two heart-stopping performances in luxury clothing, sandwiched between two adult women, could be particularly unfortunate. Before Lanvin is Maison Margiela, where there is deconstructed trench coat, cowboy boots and the diamond after the spurs and the pillow of fluffy white bag, continued the theme of an airline, still hang bag on the label and the model of the wrist and coat, it reads like “cabin crew” and “priority”.
Lanvin then Dries van Noten where useful fluid gray dress and jacket made of silk scarves and dresses, square power suit, which compose beautiful gauze, the ornament of impact pattern and elegant fabrics.
Lanvin’s show began as a simple one, and Binx Walton’s model was wearing a black dress with a black dress on her back, her sleek, low-slung ponytail wrapped in a silver net. But in the ensuing appearance tend to fit body silhouette and legs tips, and much less now a lot of fashionable personage are discussed the kind of gentle and beautiful “ugly” in the form of the modelling.
Most of them look like teenagers dressed in evening wear, in line with Lapidus’ heartfelt explanation for the idea behind this “mini-series”. When it comes to the background, he hopes to provide a short baseline, producing a long brand and other brands, he will bring the brand green and fresh, he hopes to attract millennials, “because they affect the world. So it’s a very interesting moment to twist old things and turn them into new ones. “