David Beckham has brought a sandstone brand to London fashion week menswear

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Men’s wear at London fashion week is an effort to find the vision of modern British men. Beckham, Essex boy, football captain, father, style setter and downright brand, has been the dominant force for 20 years. Kent&Curwen, a brand founded in Savile Row in 1926, has been working with him since 2015, when he became a major owner. To celebrate a new store on Frank Street — from Savile Row — Beckham hosted lunch Sunday. The menu is appropriate: pie and mash, then stick toffee pudding.
Kent&Curwen captured his teenage portraits and their horses in “Pony Kids,” a 1999 work by Perry Ogden, a photographer for Pony Kids. In the new store’s presentation, the works are a good display of the Beckham brand’s British heritage, which is a bit vulgar. They were the young boxers of Bethnal Green, and a young Beckham from Hackney Marshes.
This is in contrast to Kent&Curwen’s former Beckham image, which is more comfortable in savile row. The clothes, designed by creative director Daniel Kearns, still hold college students’ striped knitwear, tweed coats and jackets, but a new aesthetic is on the way. Some bomber jackets and a T-shirt emblazoned with “no guts, no glory”. Other recurring motifs include roses, such as the brand’s rugby shirt and the familiar three lions’ crowns.
Beckham praised Ogden’s “experience of shooting underage talent” in a neat bun on Sunday, adding: “that’s what branding is all about. This is a lot of generations. I can go to the store and find something nice. I can go to the store and find something good for my 15 or 18 year old. ”

The former England captain’s own contribution has been particularly pronounced in Asia, where Kent&Curwen has several stores, including 100 in China. Beckham said: “I think what I have brought is that I am very British. I have been wearing three lions for 15 years. “With my relationship in Asia, my popularity, it helps.”
The London fashion week men’s show is a place of non-duality and self-expression, which is also popular, as evidenced by the MAN exhibition earlier on Sunday. Sitting in the front row, Munroe Bergdorf — a transgender model fired last year by L ‘oreal for criticism of white privilege.
Show three young label art schools, the Rottingdean market and the new couple, stefan cook. The first two quickly established the reputation of clothing and promoted the idea of menswear – even clothing. Cook, in contrast, has a positive tradition, despite the fact that male models are wearing tight python jeans and handbags.
By Tom bharat (Tom Barratt) and Eden lowe (Eden Loweth) led by college of Art (Art School) to describe himself as a “celebration of peculiar style unique personality” label, and berg, listed as one of the fans. Although the TV series features an’s commercial colour skirt and hoodie terry tailored jacket, but its performance is very aggressive: men, women and trans models are wearing the clothes. “Fashion is often so dualistic,” says Bergdorf, dressed in a suit. “the art institute offers another gender perspective. It’s all about personality. ”
The “Rottingdean Bazaar”, designed by James Theseus Buck and Luke Brooks, is based in Sussex, which is closer to art than a fashion brand, although it should not be classified as a pure concept. Rita ora has put on the label.
To this collection, they were forgotten in the seaside location for those dusty tourist shop is a very influential thing: the influence of a garment that read “sale”, a sport shirt — on the bread plate on the cheese board “personalized”. A model wears a tights that seem to be made of price tags. The end of Martin parr’s pier aesthetics has been transferred to the fringe of the surrealist fringe, which is approved by Leigh bowie. Like art schools, the Rottingdean Bazaar USES non-professional models, gender and body shapes. What does a man look like at the men’s fair in 2018? It’s complicated.

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