CEO said that the Italian fashion brand Gucci (Gucci) will be 2018 no fur

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Marco Bizzarri, president and chief executive of Italian fashion house, announced that Gucci will have no fur next year and will auction all remaining animal fur items.

Bizzarri said in a speech at the London College of Fashion that the change will take effect in the brand’s 2018 spring-summer collection.

The Gucci president said on Wednesday that the move demonstrated “our absolute commitment to making sustainable development an intrinsic part of our business.”
Bizzarri said the new approach is possible as Alessandro Michele, Creative Director of Gucci, was appointed in 2015.

Bizzarri said: “When choosing a new creative director, I wanted to find someone who believed in the importance of the same values.” For the first time, I first met Alessandro. ”

As part of the change, a charity auction of the remaining animal fur items of the Fashion House will be held, with proceeds handed over to the International Association of Animal Rights, the International Humanitarian Association and LAV.

Kitty Block, President of the International Humanitarian Association, calls the luxury brand “a compassionate decision.”

She said in a statement: “Gucci’s fur-free is a hugely changing game rule.” For the Italian powerhouse to end use of fur because of brutality, it would have a huge chain reaction across the world of fashion. ”

Gucci will be part of the Fur Freedom Alliance, an international group of more than 40 organizations that promote animal welfare and promote fur alternatives in the fashion industry.

The fashion house is owned by Kering, the luxury-holding group that also created designer Stella McCartney into another fur-free brand.

Gucci’s new decision is that Armani, the Italian brand, announced in 2016 that it will no longer own its range of fur.

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